Frisco, Texas [August 13, 2025] – The Affiliated Workers Association (AWA) is proud to announce its donation of $50,000 to LiftFund’s Hill Country Disaster Relief Program. The funds will provide urgent financial assistance to small businesses affected by the catastrophic floods that swept through Kerr County and surrounding areas in early July.
“AWA’s heart is with every family and small business owner whose life has been upended by these floods,” said Neil Peterson, President of AWA. “We know the road to recovery is long, but we believe in the unbreakable spirit of entrepreneurs and the profound role they play in the heart of our communities and economy. We want to provide hope and a measure of comfort to those who have lost so much, and our goal is to help them rebuild with the same spirit that fuels this region. Even in the darkness, light is still on the way.”
AWA’s $50,000 contribution will directly support LiftFund’s disaster relief grants, 0%-interest rate loan programs, and other resources for small business owners in 16 Texas counties. Grant and loan recipients can use the money to cover critical needs, such as:
FEMA data indicates that up to 40% of small businesses are at risk of closing if they cannot quickly secure financial support after a disaster. Even worse, an additional 25% could close within one year.
LiftFund, a nonprofit community lender based in San Antonio, Texas, champions quick relief funding, understanding that timing is everything. For the past three decades, they have supported small businesses through historic disasters, including Hurricanes Katrina, Beryl, and Harvey, the California wildfires, and the COVID-19 pandemic.
“We are grateful to the Affiliated Workers Association for their generous support of our Hill Country Disaster Relief Initiative,” said Amy Hereford, LiftFund President and CEO. “Their contribution is helping us deliver critical financial assistance to small business owners working to recover and rebuild after the devastating floods. With partners like AWA, we can strengthen local economies, support resilient entrepreneurs, and help communities move forward.”
As of August 13, LiftFund has received close to 300 applications and funded over 200 grants. Applications are still open, and the review process continues. Once grant applications close, the 0%-interest rate loan applications will remain open as businesses work toward long-term recovery. Businesses can borrow up to $50,000 through the loan program.
Small business owners affected by the Hill Country floods can apply for assistance at www.liftfund.com/hill-country-relief or by calling 888-215-2372.
About LiftFund
LiftFund is one of the nation’s most trusted and experienced nonprofit small business lenders, dedicated to empowering entrepreneurs and advancing economic prosperity. For over 30 years, LiftFund has driven billions in economic impact by providing responsible loans, managing impactful grant programs, and delivering accessible financial education. With a commitment to listening, partnering, and offering flexible, mission-driven support, LiftFund helps entrepreneurs build strong businesses and resilient communities. For more information, visit https://www.liftfund.com/.